Go-to-market solutions for India Entry/Expansion

India is a land full of opportunities for players in the medical devices industry. The Indian hospital services generated revenue of more than US$ 45 Billion in 2012, expected to grow at a CAGR of 20% during 2012-2017 generating immense possibilities for players in the market. Thanks to India's economic growth and a rise in penetration of medical insurance, the 300 Million plus middle class population of India can now afford almost any of its healthcare needs. With the market relying largely on imports, the country provides significant opportunities for multinational medical device manufacturers. Such a scenario presents immense opportunities for players in the medical devices business. The market, which stood at around US$ 5.1 Billion in 2012, is expected to grow at a rate of around 16% during 2012-2017, representing one of the fastest growing medical devices markets in the world. However, there is an immediate need for more organized players providing distribution & business solutions, since currently the outdated processes & lack of visibility through the supply chain impede efficiencies and add significant costs.

Our Business Solutions division offers, "GO-TO-MARKET" services, with more efficient and effective ways of bringing our clients’ products to market. Whether it is product registration or sales & marketing support, our programs assist you through every step of the value chain and each stage of a product’s lifecycle. Without the distraction of brand ownership, we strategically focus on your long- term success, helping you increase product availability to achieve profitable results-oriented progress.

We partner with you to strategize methods to increase product demand; we work with you to determine how best to meet that increased demand and to realize increased profits. HSM India’s full range of offerings can be seamlessly integrated with our other capabilities to tailor solutions for your product’s specific needs. We leverage distribution networks, and a unique understanding of pharmacy channels to provide comprehensive, integrated solutions. We understand that results are important to you. Through collaboration we help you meet the goals you’ve set.

We are the link between healthcare principals, hospitals & the patients who benefit from innovative solutions.

What HSM INDIA can do for you
Whether you are completely new, expanding or already well-established in India, we provide tailor-made integrated outsourcing solutions that allow you to focus on your core competencies while driving your growth across the region.

With our expertise in business integration, we endeavour to support you at every stage of the product life cycle, from pre-launch regulatory support, product launches to full services for mature and non-core brands.

Our services at a glance

• Regulatory services
• Importation, customs clearance, etc
• Sales Network & support
• Contract sales force
• Warehousing & Distribution (C&F or CSA or distributor models)

With our unmatched coverage across India, a highly effective field force, excellent infrastructure, and deep industry expertise, we provide a wide choice of marketing and sales activities to help you grow your business. We offer a complete array of marketing and sales services for healthcare products & other industries

We can be typically dependable for all operational needs for small to medium-sized brands, while for some very large brands we sometimes handle only selected services such as logistics or field marketing and / or sales force availability.

Why HSM India?

• Offering Integrated solutions, with services ranging from registration of product, import, clearance, warehousing, distribution, contract sales-force availability, etc.
• Cultural insight to customize marketing and sales activities to meet local needs
• Skilled and experienced team with years of key-account-management experience
• Operating model could be Carrying & Forwarding (C&F) or Consignee Sales Agent (CSA) or distributor
• We enable our suppliers to improve service levels to their customers through improved coverage and higher call frequency which we can offer through our economies of scale
• We provide transparency & insight into sales trends, consumption, etc